Benefits on Google Expanding the People Also Ask Feature
Such PAA or People Also Ask feature is one series of dynamically loading questions which are related to the first searched query showing in those search results on the mobile and desktop. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For various PAA results, each time the user clicks an extra PAA question, then such new dynamically loading question is going to appear below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. It was in the summer of 2015 that such PAA feature was initially shown. You have to know that such organic search feature is actually part of Google’s continuing efforts to improve the user’s search experience and for keeping the searches in Google interface a lot longer.
Unlike those featured snippets, the People Also Ask feature now is moving around the first page of those search results. But, the majority of such PAAs showed at the bottom on that first search result page.
An essential thing to know is that the People Also Ask feature has surely become more popular when Google first offered this in 2015. You should learn that the PAA is actually one of the fastest growing search result page features and is also much faster even those featured snippets also called the quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What you must know that this means that ranking such answer to a featured snippet and that PAA question may lead to many cases of exposure. An important info to know is that PAA can actually show up in over 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. Make sure that you answer the question in a very concise, clear and in such authoritative manner. Having that question or answer to content would give a much better experience for the user by aligning the intent of the user with the relevant content.
It would be a fantastic thing that you really checkout the website for you to have more info on the advantages of such Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.